“Mary has that critical, sharp, creative, plannery mind. Mary can simplify the complex, spot unexpected spaces for brands and create powerful springboards for ideas.

I love Mary’s resistance to drink the Kool-Aid - to sheepishly follow popular opinions and views.
I love how she will always push hard for what’s right.
I love Mary’s ability to inspire people, I love her energy and drive.”

“Mary is like a tailor. She starts with higher-level, artful, maybe even out-there concepts that really push a brand. Then she helps bridge the gap between the brand and that vision, tailoring it to the their everyday needs and business challenges, etc. And she’s very focused on all the small details, making sure every “thread” ladders back up to the same vision. Mary wants to open up people’s minds a bit. Then find something that works, without giving up too much of the original intent.”

“I have worked with Mary on highly complex audience profiling work across the Alzheimer and Obesity patient populations. Each disease state had its own set of complexities and nuances that Mary was very skillfully able to navigate. Her command of the data, empathetic approach to the interpretation of that data, and even her experience with multi-cultural audiences have been such a great asset to not only defining the audience profiles, but dimensionalizing the mindsets across the patient and digital journeys”

“I love that Mary is a bit of a devil’s advocate. What I mean by that is she never settles for the status quo. The expected answer is never enough. She is constantly rethinking, retooling, and reimagining problems and solutions to create a whole new way of approaching an opportunity. She does it collaboratively, opening up her coworkers’ and audiences’ minds to the coolest and most exciting possibilities. ”

“Mary is a source of in-depth understanding of people and brands, and people’s relationship with brands. She helps creatives get to the true essence of a brand/positioning, which leads to a tighter and more simple brand story. She helps shape ideas. She’s willing to take risks, which is inspiring.”

“Mary’s gift is rare. She has the unique ability to tap into the creative mind, unravel what’s inside, and make sound strategic sense of it. She’s a sea captain to all ideas set a sail and a pirate to the cultivation of creativity.”